Local Blog

Why should people care about your local blog?

If it's just a reiteration of the local editorial in your local newspaper, they won't.

There are two ways of having an effective local, community blog.

One is to have a group of responsible, interesting, local people, 3-5 people, who will contribute to the local blog on a regular and consistent basis.

The key is regular, consistent and interesting (and local).

The 3-5 people do not have to have the same point of view, by any means. Different points of view could make a blog appealing.

If one person creates a post, the other 2-4 people could also comment on that post, giving the blog the appearance of a regular readership. There is almost nothing more deadening for a blog that does accept comments, than to have no one respond to a post.

It signals right away that this blog is of no interest to anyone.

The second is to write the local blog yourself. This is actually more difficult than it sounds.

The posts have to have content that interests your reader, and the blogger has to be both interesting and engaging and also have an interesting and engaging point of view. The blog has to be worth a reader's time. And it helps if the blog is fun to read.

The other thing is that a lot of bloggers find that they can sustain a blog for three months or so, but after that, the blog becomes more difficult to maintain. So one of the keys is to find a way of creating interesting posts on a long term basis.

For all local community blogs, it is important to understand the local community that you are blogging about. It's important to know the people, the places, the stories of people's lives, the history of the place. All of this gives a local blog depth and interest.

Photographs enhance a local blog. In the case of the Newburyport Blog, historic photographs of Newburyport, a small historic seaport New England city, have been of great interest to the readers of the Newburyport Blog, whether they have lived in Newburyport for a short time or they have lived in Newburyport all their life.

Mary Baker Eaton © 2007

Mary Baker Eaton is the editor of the Newburyport Blog a local blog covering a variety of subjects about the small seacoast city of Newburyport, MA. Newburyport, Massachusetts is full of interesting people and compelling stories. The Newburyport Blog is universal enough to be of interest to any reader. Written up in the Boston Globe.

Mary Baker Eaton is also an artist. Mary paints under the name of Mary Baker. You can visit her art website at Mary Baker Art as well as visit Mary's Art Blog

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